SAFELET

NEW BRAND AND LOGO

My partner and I designed the brand, Safelet. Safelet uses technology in a bracelet to send an alert when a person is in danger. The target audience is specifically college women. This bracelet that keeps women safe when they feel that they could be in danger. This logo was created in Illustrator, while exemplifying a memorable and recgonizable brand. Young female college students are attracted to these colors and feminine fonts which makes the graphics and colors perfect for the target audience. The font is perfectly kerned and spaced out. The scripted S on the top of the logo represents the bracelet charm.